AANA

Challenge

AANA needed to launch a tailored program for 60 students in six cohorts, each with a dedicated coach. The solution had to be ready in just five and a half weeks to coincide with their annual Congress, and offer a secure, milestone-based experience, accessible only to invited participants.

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Research & Insights

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Strategy & Planning

Leveraging existing research and product concept tests, I worked with stakeholders to define content and feature priorities. I used Object-Oriented UX (OOUX) method to model the data structure, making sure our database would support all aspects of the student journey.

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We co-developed a content strategy featuring podcasts, articles, videos, and downloadable resources, tools designed to engage students and provide actionable support. The organizing principle: 12 key milestones, each unlocking at specific points over two years, setting a clear path for progress.

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To ensure alignment and transparency, I facilitated the creation of a Feature matrix, connecting milestones to specific feature development and deliverables and confirming expectations before design began.

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Design & Development

Collaborating with AANA, I created wireframes and iterated on designs, elevating the visual language with their brand guidelines. Recognizing the technical challenges of building app-like features in Webflow, I proactively explored alternative platforms. I rapidly prototyped the app using Lovable.dev, then pivoted to Cursor to overcome app functionality barriers.

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The final product is a mobile-responsive app with secure, cohort-based access and built-in analytics tracking. To support ongoing content management, I developed a custom CMS, giving AA&A full control over users and app content.

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Impact

The AA&A app launched on schedule for the annual Congress, welcoming 60 students and their coaches into a dynamic, milestone-driven experience. The custom CMS enables the association to manage content and users independently, while analytics provide ongoing insight into engagement and outcomes.

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Next steps

Building on initial success, Circa is expanding features to further enhance community building and support student wellbeing. Future plans include advanced customization, event integration, and broader campus partnerships.

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Photo suggestions

• Project Overview: Hero image of the app interface on mobile/tablet, possibly with AA&A branding.
• Challenge: Photo of nurse anesthetist students in a classroom or clinical setting.
• Collaborative Approach: Diagram or flowchart of the customer journey/touchpoints.
• Strategy & Planning: Screenshots of the milestone matrix, content strategy documents, or OOUX diagrams.
• Design & Development: Wireframe sketches, high-fidelity mockups, screenshots of the CMS, and development platform dashboards.
• Impact: Group photo of students/coaches, analytics dashboard, or testimonial quotes.
• My Role: Image of collaborative workshops, client meetings, or a photo of you facilitating a session.
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