Understand.Design.Develop.Launch.Repeat.
I've spent 14 years turning complex apps and websites into intuitive experiences. As a systems thinker, serial entrepreneur, and brand consultant, I help teams scale digital solutions to new heights. Ready to scale?
Selected Projects
American Geophysical Union
A career navigation app for early-stage scientists
35%Membership renewal intent increase
400+Beta users at launch
3Strategic initiatives influenced
Society of Thoracic Surgeons
A website to equip surgeons to improve patient outcomes
57.9%Increase in total page views
52.9%Increase in active users
23.8%Increase in avg. engagement time / active user
Testimonials
What clients say
“His effective communication and efficient follow-through on execution made it easy for us.”
Ari Samo
Business Director, Inspe
“He built a site specific for our needs and that truly represented us.”
Sam Shah
Physical Therapist, Movement PT
“He helped bring my small business story to life while also creating a system to help streamline client intake, scheduling, and payment.”
Christine Grasinski
Trainer, Power Move + Strength
“He also helped me hone in on details and specifics around my new business, how I was going to gain and work with clients.”
Laura McNaughton
Trainer, Practice Being You
“He's detail-oriented, goal-driven, and transparent.”
Gabby Galivan
Business Director, GVN Performance
“He's thoughtful and intentional in his work, closely focused on getting the small details right without losing track of the overall vision.”
Kasia Chalko
Marketing Manager, Society of Thoracic Surgeons
“Eli was very thorough in understanding our needs.”
Jeff Schroder
Manager, The Hidden Shamrock
“Eli is a master at his design craft and always kept the team focused on what was important. He made it easier to do my job.”
Tim Madden
Developer
“Has a gift for seeing through the complexity and finding the critical path forward.”
Steven Durgin
UX Researcher
“He is patient and calm under immense pressure and builds consensus of priorities among key project stakeholders. I would love to work with him again.”
Maureen McCarte
Director Investment Officer, Client Engagement, Northern Trust
Collaborated with the following organizations
About
Make things better than you found them
With a boundless curiosity to learn, I collected inspiration and knowledge through experience. All to do the hard work to design solutions that delight, save time, inform users, and help them accomplish their goals.
Articles
Helpful information and tools
Stop Losing Users: How to Map Flows That Guide Users, Not Confuse Them
User flows ensure that users don't get lost in your app. Here's how to map flows that guide rather than confuse.
Structure Before Screens: The Secret to Scalable UX
Object-Oriented UX (OOUX) gives you a framework for designing products that scale. Here's how to use it before you touch a single wireframe.
If Your Users Are Lost, It's Not Them — It's Your Information Architecture
Bad information architecture is invisible to its creators and obvious to its users. Here's how to diagnose and fix it.
Contact
Ready to
collaborate?
There is a learning curve for any project. Once I deeply understand a problem, the team, and audience — the magic begins.