About
Who
A curious problem solver
I take ambiguous product problems and turn them into measurable outcomes: research and design on every project, full-stack development on the recent ones.
How I got here
A journey of curiosity to serve others
1999 – 2010
Outfitting fashion and solutions
Sold shoes, hats, phones, and consumer electronics, learning the value of building rapport fast.
2010 – 2016
Upgrading enterprises
- Learned consulting, project management
- Exposed to user centered design, prototyping, and user interviews
- Learned to be a business analyst and improve existing processes
2016 – Present
Learning to fail in public
Bootstrapped, product managed, and designed an app to help others find things to do nearby.
2017 – 2022
Reimagining value for small businesses
Reimagined brand identities and processes for small businesses. Video, photo, web, and automation.
2022 – Present
Designing solutions for larger impact
Collaborating with mid-size to enterprise companies has sharpened my skills across varying product and team sizes.
Values
What drives my actions
Genuine integrity
Show up consistently to move things forward and follow through with actions.
Efficient
Seek a shared knowledge base so we can understand the destination, the plan to get there, and prioritize what success means.
Transparent
Clear, reliable, and predictable to avoid surprises and have peace of mind.
Goal driven
Energized by moving things forward, learning from experience, and letting actions do the talking.
Vision
I believe we should...
- Prioritize health or else nothing else is possible
- Leave things better than we found them
- Seek new experiences to learn and see the bigger picture to empathize and serve others better
- Educate others so they have agency to make informed decisions
- Defend others who are not in the room
- Treat everything as we would want to be treated
- Do the hard work to make things simple for others
Strengths
Where I excel
Stability
In times of change, I provide stability by communicating our values and our team's direction clearly.
Agile decision maker
I quickly weigh alternative paths and commit to the best one, then stay the course. That steadiness builds confidence in the people around me.
Navigating challenge
I analyze a situation, name what's not working, and adjust. That's what gets a team through hard stretches.
Fast learner
I absorb new tools and ideas quickly, then push myself to go deeper instead of stopping at the basics.
Help others grow
When change makes people anxious, I break information down so teammates can learn it and grow from it.
Individual appreciation
I notice what makes each person different and don't treat everyone the same. That's how I bring out someone's best work.
Emotional intelligence
I notice shifts in body language, tone, and expression, then adjust how I say something so it actually lands.
Outside of work
How I spend my time
Travel
Experience new sights and cultures
Photography
Slow down to capture the moments and see things from a different perspective
Basketball
Watching the best athletes in the world collaborate in competition
Ready to
collaborate?
Currently taking on select consulting projects. Once I deeply understand a problem, the team, and audience, the work begins.