TL:DR
Imagine being in a maze with no signs. That’s how users feel when your app or experience lacks a user flow. This article helps you map paths that lead users to their goals, reducing friction and improving the user experience.
What is a User Flow?
Think of a user flow like planning a road trip. User flows are representation of how users move through your product or experience. They help users navigate from point A to B without detours or dead ends.
What makes a user flow
- Starting point - Where users begin (home page, email link, ad click)
- Decision points - Where users make choices (select options, confirm orders)
- Actions - Steps users take (clicking buttons, completing forms)
- End point - The end goal (purchase complete, account created)
Why user flows matter
Imagine visiting a new grocery store with aisles randomly placed. Frustrating, right? Now imagine a well-organized store with clear signs guiding you directly to what you need. That’s what a good user flow feels like.
Benefits
- Avoid confusion - Users know where to go, reduce frustration
- Speeds up design - Teams align faster, avoiding rework during the next phase (e.g. creating wireframes)
- Improves retention & conversions - Clear flows keep users engaged and helps them complete tasks with less effort
Example
Amazon's checkout process is efficient with no unecesscary steps.
- You select a product
- Click "Buy now"
- Confirm details
- Done
How to Create a User Flow
1. Define user goals
What are they trying to accomplish?
Example
Booking a flight, signing up for a newsletter, or purchasing an item.
2. List key actions: What steps do they need to take?
Example
For booking a flight:
Search flights > Select flight > Enter passenger info > Pay.
3. Map decision points: Where might they hesitate or leave?
Example
Choosing between flight options or deciding to upgrade a seat.
Sketch the flow
Use Miro, FigJam, or even pen and paper.
Tip
Start with sticky notes for flexibility. Move to digital tools for sharing.
Validate with real users. Are they actually following this path?
Example
Review the user flow with users to see where they get stuck. If users are not available share with your colleague, client, or friend. Another perspective is helpful to talk through.
Final Thoughts
User flows are your map to a smoother user experience. Like guiding a friend to your house, you want to make the journey clear and straightforward. The easier it is, the more likely users will arrive (and stay!).
User Flow Mapping Kit - Coming Soon